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Our Mission

Paws Fur Life Pte Ltd is a Singapore business set up in 2014, with the aim to provide a total holistic care for dogs with canine massage therapy and fresh wholesome foods. 

Massage can positively influence your dogs’ behaviour, promote their natural healing abilities which can relieve pain and discomfort and enhance their physical and mental health. We are totally committed to producing the healthiest food possible using expert nutrition and fresh human grade and organic ingredients. Each and every one of our treats and meals are made in small batches without artificial colours, flavours or preservatives. If we can’t eat it, neither can our dogs. We passionately believe that this complete holistic care will improve your dogs’ health and well- being, just like our tagline “A healthy dog is a happy dog”

Our Team

Karen is the co-founder and Canine Massage Practitioner. She is a professional member of the International Association of Animal Massage & Bodywork (IAAMB), USA, which promotes international recognition and accreditation for the profession. She has previously worked in the healthcare industry focusing on clinical research for more than 20 years.  Karen is also qualified in Pet First Aid and CPR.

Karen has been providing professional canine massage therapy to a number of clients in Singapore since 2014.  She is highly sought after as a canine massage therapist and provides excellent massage for dogs of all ages and sizes, as evidenced from the many glowing reviews from our customers. She has been interviewed on Radio 938 Live, featured in Singapore’s most followed lifestyle dog blog Vanilla Pup and invited to demonstrate canine massage in many adoption drives and pet events.   Karen has also conducted a number of workshops to teach pet parents on basic canine massage techniques. She was invited to conduct a canine massage workshop at Singapore’s first premium lifestyle event for dogs, All Bout Canines from 22-23 October 2016, and also to Jakarta, Indonesia to give an educational talk and demonstration on massage. Karen is currently learning Tellington TTouch which is a gentle approach to influencing the behaviour, health and performance of your dog.

Karen is equally passionate in animal welfare and is a regular volunteer at Causes for Animals – Singapore.


  • Certified Canine Massage Practitioner (USA)
  • Professional member of the International Association of Animal Massage & Bodywork (IAAMB)
  • Certificate in Pet First Aid and CPR (USA)

Siew Leng is the co-founder and master chef behind our popular handmade human grade and organic treats and meals. She has a strong passion in holistic nutrition and formulates the recipes using fresh, wholesome and organic ingredients. Siew Leng has previously worked in the education and healthcare industry for three decades. In her previous job, she was the first in Singapore to obtain professional recognition in bone density measurements and was invited as a guest lecturer in local and overseas courses. She has also published her research in journals, won two international research awards (USA & Japan) and presented at a number of regional and international conferences.

Siew Leng has given several talks on dog nutrition and was also invited to Jakarta, Indonesia to share her expertise. She is extremely passionate about sharing her knowledge and recipes with pet parents. Our healthy and wholesome recipes have been featured in Vanilla Pup and published in our blog. Siew Leng is also a volunteer at Causes for Animals Singapore and loves to prepare healthy home cooked meals for the shelter dogs.


  • Certificate in Canine Nutrition (USA)
  • Certificate in Small Animal Food Therapy – from a Traditional Chinese Medicine (TCM) perspective, Tallgrass Animal Acupressure Institute (USA)
  • Certified Raw Dog Food Nutrition Specialist, Dogs Naturally (USA)


Rodney Habib & Dr Karen Becker
MasterChops Australia, November 2015
Rodney Habib & Dr Karen Becker
SuperZoo USA, July 2017
Linda Tellington-Jones
Tellington TTouch practitioner training
Hawaii, February 2018
Lauren McCall & Debby Potts
Tellington TTouch Practitioner training
Taiwan, June 2018 

We learn from the best in the industry to serve you and your furkids